Yoga pants are designed to be form-fitting, but some models of pants and leggings from the yoga gear giant proved to be a bit too revealing, becoming translucent when wearers bent over. The company finally entered liquidation in 2017. Jawbone struggled with inventory shortages and a series of high-profile executive departures, and customer service standards deteriorated as its legal battles wore on. Jawbone diversified once again in 2011 when it unveiled its fitness-tracker wearable.ĭespite the popularity of Jawbone’s Bluetooth speakers, the company was beset by problems for more than a year prior to its closure. Jawbone, which was founded as AliphCom in 1999, originally developed military-grade audio hardware before moving into the consumer market with its popular Bluetooth-enabled wireless speaker. However, intense competition in the wearables market and a protracted legal battle with dominant incumbent FitBit resulted in considerable financial losses that ultimately sank the company. Wearable company Jawbone was once valued at more than $3B. Too expensive ($495 in 2005 dollars), cheap-feeling, weak sound, and terribly unfashionable. Oakley‘s sunglasses came with a built-in mp3 player. Google continues to release new versions, albeit for enterprise use only. Between a sky-high price, issues around privacy, and cultural backlash, this wearable product just didn’t connect. MSN was no one’s favorite web portal, and by 2004 there were many better ways to get stock quotes, weather, and other information than through this clunky watch from Microsoft. Perhaps unsurprisingly, the bra failed to catch on and was discontinued shortly after its introduction. It also featured a small pouch that could hold a bottle of mineral water. The garment’s primary purpose was to offer women a cooler alternative to traditional bras during hotter months. In 2005, the company decided to diversify by manufacturing a support brassiere that could be filled with water. Table of Contents:Īpparel & Wearables Evian Water Bra (2005)Īs one of the best-known brands of purified water in the world, Evian occupies an enviable position in the broader beverage industry. This is the same spirit that animates our lists of 386 startup failure post-mortems and the 214 most expensive startup failures, as well as our list of the top 12 reasons startups fail. Understanding failure is crucial since so many accounts of innovation focus on the successes and so are affected by survivorship bias.
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